Blog
Campaigns
Building, testing and measuring email campaigns.
13 October 2026
Rehearse a campaign before you send it
What a pre-send rehearsal with simulated subscribers can tell you, what it cannot, and how it differs from preview tests and seed lists.
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8 October 2026
A sending plan for Black Friday and Cyber Monday
A week-by-week volume ramp for Black Friday 27 November and Cyber Monday 30 November 2026, built around engagement tiers and Gmail's spam rate limits.
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1 October 2026
Nine things to check before you send a campaign
A practical pre-send checklist: nine checks to run in the Mailnaptic campaign builder, with the reason behind each and what goes wrong when you skip it.
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