See which email earned the order.
Connect your WooCommerce or Shopify store: install the Mailnaptic plugin, or the Shopify app. Products, orders and abandoned carts sync in, and each order is matched to the campaign or automation that drove it.
Ecommerce features need the Growth plan or above.
Ecommerce / Attribution (sample data)
Net revenue (30d)
$18,420
Attributed
$5,960
32% of total
Daily attributed revenue
Abandoned cart flow
$2,310
Autumn sale campaign
$1,840
Welcome series
$960
WooCommerce plugin, no REST keys to paste
Abandoned cart and browse abandon triggers
Segments from order history
Product blocks in the email builder
Abandoned carts
Recover carts without writing a flow from scratch
Carts that sit idle for more than an hour are listed on the Abandoned carts screen, with the value lost and the revenue recovered. A ready-made three email recovery flow is included, and you can edit it in the automation builder like any other.
Triggers also exist for browse abandoned, back in stock and price dropped. Notify me signups are notification only, so campaigns skip them until they opt in to marketing
Order triggers cover placed, shipped, delivered, cancelled, refunded and failed payments
Checkout can show an unticked marketing opt-in box, and every order carries its opt-in flag and time
Failed-payment orders carry a pay link, so a recovery email can send people straight back to pay
With WooCommerce Subscriptions active, activated, renewed, cancelled, paused, expired and trial-ended events are available as triggers
Automation builder
Cart abandoned
Idle for more than 1 hour
Email 1
Reminder with cart snapshot
Wait
Then check for an order
Email 2
Follow-up
Order placed, flow ends
Revenue attributed to the flow
Campaign builder
Our bestsellers
Shop now
Commerce blocks
Product
Product grid
Bestsellers
Cart snapshot
Coupon
Bestsellers
Last 30 days
Coupon
One per recipient
Email builder
Put real products in the email
The builder has commerce blocks: Product, Product grid, Bestsellers, Cart snapshot and Coupon. They pull from your synced catalog, so you pick products instead of pasting images and prices.
Coupon blocks can create a unique one-use WooCommerce coupon per recipient
Products can be re-synced from the store on demand
Attribution
Revenue by campaign and by automation
The attribution report splits revenue between campaigns and automations and shows how much of your total revenue email can claim. A seven day window applies to automations. You can view the report over 7, 30 or 90 days.
Ecommerce / Attribution
All orders in window
$18,420
Attributed revenue
$5,960
Campaign revenue
$3,320
Automation revenue
$2,640
Daily attributed revenue
Top earners
Abandoned cart flow
$2,310
Autumn sale
$1,840
Welcome series
$960
Newsletter 41
$850
Orders and products
The store data is inside Mailnaptic
Orders show revenue with attribution back to campaigns and automations, plus top products for the last 30 days. Products can be searched by title, SKU or vendor and sorted by recent updates, title or price.
Ecommerce / Orders
Order
Customer
Total
Source
#1042
A. Berg
$86
Cart flow
#1041
M. Silva
$129
Autumn sale
#1040
T. Okoye
$54
Direct
#1039
L. Chen
$212
Welcome
Segments
Target by what people bought
Segments has one-click presets built on order history and customer lifecycle. You can also build your own rules on total spent and lifecycle stage.
First-time buyers
Exactly one order. Good for a thank-you and a second-purchase nudge.
Repeat and loyal customers
Two or more orders, or the loyal lifecycle stage. Send them early access.
VIPs and high value
VIPs spent more than $500. High value spent $100 or more.
At-risk, hibernating, lapsed
Customers who used to buy and stopped. Pair them with a win-back flow.
About segmentation
Platforms
What connects today
WooCommerce syncs natively today, and the Shopify app has been submitted to the Shopify App Store and is in review. Anything else can send data through the REST API and webhooks.
WooCommerce
Available now through the Mailnaptic WooCommerce plugin. Install it, paste your API key in the Mailnaptic menu in WP admin, and the last 90 days of orders import in the background.
Shopify
Submitted to the Shopify App Store and in review. Once it is approved you install Mailnaptic from Shopify, the app opens inside the Shopify admin, products, orders and abandoned carts sync in, and plans, extra seats and AI credit packs can be billed through Shopify. If the first sync does not finish, you can run it again with one click.
BigCommerce
Not available. Mailnaptic has no BigCommerce integration today.
FAQ
Questions, answered
Which store platforms work?
WooCommerce, through the WooCommerce plugin. The Shopify app is in review with Shopify. Other platforms can send data through the REST API and webhooks.
Which plan do I need?
Growth or above for orders, products, attribution and the abandoned cart flow.
How is revenue attributed?
Orders are matched to the campaigns and automations that drove them. Automations use a seven day window. The report can be viewed over 7, 30 or 90 days.
Can I connect a different store?
Not natively yet. WooCommerce works through the plugin and the Shopify app is in review. For anything else, send your own events and data through the REST API and webhooks.
Connect your store
Set up your domain, import your list and send your first campaign in minutes.
No credit card required. Free plan available.