Compare
Mailnaptic vs Klaviyo, side by side.
A plain comparison for people choosing between the two. We list what we could confirm on Klaviyo's own pages, say where each tool fits better and link every source.
Written by Mailnaptic, so read it with that in mind. Competitor details are as of 13 October 2026 and may have changed.
Overview
Who each tool is for
Both send campaigns and automated email. They differ in channels and in focus.
Mailnaptic
An email marketing tool for small and mid-sized senders who want segmentation, automation, deliverability checks and consent records in one place. It sends email only, and paid plans are priced by contact count.
Klaviyo
Describes itself as a B2C CRM and AI marketing platform. Its listed integrations are largely ecommerce platforms, and it lists email, SMS, WhatsApp and other channels.
Feature comparison
What each side includes
Only rows we could check on both sides. Numbers in brackets point to the sources at the end of this page.
Free plan
Mailnaptic: Yes. Up to 10,000 contacts and 10,000 emails a month.
Klaviyo: Yes. Up to 250 profiles, 500 emails a month and $5 of mobile messages a month [1].
How paid plans are priced
Mailnaptic: By contact count, from 1,000 to 200,000 contacts.
Klaviyo: Paid plan names and prices did not appear in the text we could read, so see their pricing page [1].
Segmentation
Mailnaptic: Rule builder with AND and OR, up to 10 rules per segment. 2 segments on Free, 5 on Starter, unlimited on Growth and above.
Klaviyo: Basic segmentation on Free [1]. Segments update as contacts meet or stop meeting conditions, and a snapshot copies a segment into a static list [3].
Signup forms
Mailnaptic: One inline form on Starter. Up to 5 forms with popups on Growth. Unlimited on Pro and Business.
Klaviyo: Web forms are listed among its marketing features [2].
Email A/B tests
Mailnaptic: Yes. Subject and content tests on Growth and above.
Klaviyo: Its help center describes email variations in campaigns and flows, with UTM variation parameters [4]. Plan access: see their pricing page.
Channels
Mailnaptic: Email only.
Klaviyo: Email, SMS, RCS, mobile app, WhatsApp and social marketing are listed [2].
Ecommerce platforms
Mailnaptic: A WooCommerce plugin and a Shopify app (in review with Shopify).
Klaviyo: Native integrations listed include Shopify, WooCommerce, Magento and BigCommerce [2].
Contact import
Mailnaptic: CSV import and export on Starter and above, not on Free.
Klaviyo: CSV upload into a list, with column mapping [5].
Mailnaptic details come from the live Pricing page and plan limits. Where a Klaviyo page did not state something, we say so instead of guessing.
Where Mailnaptic fits better
When Mailnaptic may suit you
These are differences we can point to. They are not claims about quality or deliverability results.
More room on the Free plan
The Free plan allows up to 10,000 contacts and 10,000 emails a month. Klaviyo's Free plan lists up to 250 profiles and 500 emails. Mailnaptic's Free plan has no contact import, signup forms or AI credits, so check it covers what you need.
Prices by contact count
The Pricing page lists each paid plan's monthly price at every contact size from 1,000 to 200,000, so you can read your price off the table.
Consent kept with each signup
Signup forms store the consent source, text version, IP address and time, and double opt-in is on by default.
Where Klaviyo fits better
When Klaviyo may suit you
Fair points in Klaviyo's favor, based on its own pages.
More channels
Klaviyo lists SMS, WhatsApp, RCS, mobile app and social marketing next to email. Mailnaptic sends email only.
Ecommerce platform integrations
Klaviyo lists native integrations with Shopify, WooCommerce, Magento and BigCommerce, and cites more than 350 integrations overall. Mailnaptic has a WooCommerce plugin and a Shopify app, which is in review with Shopify.
Mobile messages on the Free plan
Its Free plan includes $5 of mobile messages a month alongside email. The amount varies by region and carrier.
Pricing
How the pricing approaches differ
We do not quote Klaviyo's paid prices. The pricing page text we could read gave Free plan limits only.
Mailnaptic paid plans
Starter, Growth, Pro and Business are priced by contact count. The Pricing page lists the monthly price at each size from 1,000 to 200,000 contacts, with 15% off for yearly billing. Only active, subscribed contacts count.
Mailnaptic Free plan
Up to 10,000 contacts and 10,000 emails a month, 1 seat, 2 segments and 1 automation of up to 3 steps. No AI credits, contact import or export, or signup forms, and emails carry Mailnaptic branding.
Klaviyo plans
A Free plan with up to 250 profiles and 500 emails a month, plus paid plans and sales-led options that we could not read details for.
Klaviyo prices
Check both pricing pages for your own list size before you decide.
Moving over
Moving from Klaviyo
Contacts move by CSV. Flows, segments and templates are rebuilt.
Import your contacts
Export your profiles to a CSV file, following Klaviyo's help center, and import it into Mailnaptic. CSV import is on Starter and above. Import only people who agreed to hear from you.
Replace your forms
Create a signup form in Mailnaptic and embed it with one script, or use the WordPress shortcode or block. Forms are on Starter and above.
Connect by API
Sync contacts from other systems with the Mailnaptic REST API on Growth and above.
A CSV carries contacts only, so plan time to rebuild flows, segments and email templates.
Sources and date
Where the Klaviyo facts come from
Fetched on 13 October 2026. Competitor products change, so check klaviyo.com before you decide.
[1] Pricing and Free plan
[2] Home page
[3] Getting started with segments
help.klaviyo.com/hc/en-us/articles/115005237908 (as of 13 October 2026)
[4] UTM tracking and variations
help.klaviyo.com/hc/en-us/articles/115005247808 (as of 13 October 2026)
Klaviyo and other product names are trademarks of their owners. This page is not affiliated with or endorsed by them.
FAQ
Questions, answered
Is Mailnaptic a replacement for Klaviyo?
It can be for email-focused senders whose needs match the table above. If you rely on SMS or on Klaviyo's ecommerce platform integrations, check coverage first.
Can I move my contacts from Klaviyo?
Contacts can come over as a CSV file through Mailnaptic's CSV import, which is available from the Starter plan. Flows, segments and templates need to be rebuilt in Mailnaptic.
Does Mailnaptic work with Shopify?
Yes, through the Mailnaptic Shopify app, which is in review with Shopify. Install it from Shopify, products, orders and abandoned carts sync in, and plans can be billed through Shopify. Mailnaptic also has a WooCommerce plugin.
Does Mailnaptic have a free plan?
Yes. It allows up to 10,000 contacts and 10,000 emails a month, with 1 seat, 2 segments and 1 automation. It has no signup forms, contact import or export, or AI credits.
How current is this comparison?
Klaviyo facts are as of 13 October 2026 and come from the pages listed under Sources and date. Klaviyo changes its plans and features, so check its site. If something here is out of date, tell us through the Contact page.
Try Mailnaptic on the Free plan
Start free, then compare the paid plans by your own contact count.
No card needed for the Free plan.